Legal
Accuracy is of the utmost importance in any translation, but for legal translations mistakes can have even greater consequences. Errors in contracts may be costly mistakes. For example, a legal translator should know the difference between terminating, dissolving or annulling an agreement. In addition, a basic understanding of the law of different countries is a prerequisite because the legal systems of different countries can be as diverse as their cultures, and you simply must get the legal terminology right. With my subject-matter expertise, I am able translate notarial deeds and complex agreements, and I have been translating Terms and Conditions and privacy policies of all shapes and sizes for years. I also translate certain types of financial documents, such as key investor information documents and insurance terms.
Marketing
Marketing is ultimately about sales. Merely translating the literal meaning of the words will not do the trick – you want your social media campaign or blog posts to be inviting, to resonate with the target audience and to perhaps even elicit a smile. But humour, for instance, does not always translate so easily. A smart play on words in English may sound awkward in another language. Marketing translators focus on conveying the underlying message rather than simply translating the actual words, which are often just the starting point of a creative translation. A good marketing translator aims to find the right tone of voice, daring to chop up sentences or merge them, and craft a witty pun.